Case study · Event Graphics · 2025
Hublot Big Bang 20th Anniversary Party
A Two-Hour Transformation at 50 Floors High
When Hublot celebrated the 20th anniversary of the iconic Big Bang watch, every detail of the event had to reflect the brand’s precision and prestige.
The venue - The Lookout at Bishopsgate, 50 floors above the city - offered panoramic views but almost no room for error.
With just two hours before guests arrived, Cube Branding’s 18-person specialist team completely transformed the space into a fully branded Hublot environment. Every wall, window, and surface carried the visual identity of one of the world’s most respected luxury brands.
The Brief
The event team at Hublot wanted something that felt immersive, premium, and unmistakably on brand. Every surface had to communicate craftsmanship and confidence - without compromising the venue’s minimalist architecture or its glass-walled skyline views.
The challenge?
- The entire venue had to be branded and built in under two hours.
- Access was limited to a small service lift and stairwell.
- All materials had to be removable, non-damaging, and leave no residue.
Our Approach
We engineered a complete vinyl and branding takeover that could be installed with speed and precision - and removed without a trace.
The project included:
- 385 sqm of removable & repositionable vinyl, finished with brushed silver grid detailing across 4.1m-high walls
- 96 sqm of optically clear window cling, precision-cut to frame the panoramic skyline
- Fully wrapped bars, DJ booth, claw machine, air hockey table, and punching machine, all integrated into Hublot’s identity
- Non-slip floor graphics throughout the venue
Alongside the vinyl application, we produced a suite of branded elements for guests:
- 200 x A5 sticker sheets
- 200 x branded tote bags
- 100 x 3D-printed keyrings
- 350 x printed napkins
- 200 x magnetic gift boxes
- Branded beanbags
- 3m freestanding press wall & illuminated acrylic plinths for hero product display
The Build
The real test wasn’t the design - it was the logistics.
Everything - from vinyl rolls to lighting tools - had to reach the 50th floor via a single service lift and a narrow stairwell.
To make it work, the team created a minute-by-minute installation plan.
Each graphic was pre-trimmed, labelled, and packed in lightweight modular boxes, allowing quick movement and setup. Components were pre-built off-site wherever possible.
It was a race against the clock, but thanks to careful prep, clear communication, and a well-rehearsed crew, the entire venue was wrapped and finished right on schedule - flawless from every angle.
The Result
When guests arrived, the transformation was complete.
The space felt entirely Hublot - sleek, high-contrast, and precise. The silver detailing, mirrored accents, and clean vinyl edges reflected the craftsmanship behind the brand’s watches.
From the skyline backdrop to the product plinths, every element came together to create an atmosphere that was both luxurious and immersive.
“The branding was amazingly done and exactly what we were looking for!
We were blown away by how fast and efficient your team worked.
There’s nothing you can’t do - that’s why we trust you.”
- Carla Khoury, Marketing Coordinator - Hublot UK & Ireland
Project Summary
- Client: Hublot
- Event: Big Bang 20th Anniversary
- Sector: Luxury / Event Branding
- Scope: 385 sqm wall vinyls, 96 sqm window clings, full venue wrap + branded assets
- Timeline: Two-hour install
- Completed: May 2025
- Location: The Lookout, Bishopsgate, London
Recognition
This project has been entered into The Sign Industry Awards 2026 for Outstanding Vinyl Application — recognising excellence in precision, creativity, and execution under pressure.
Cube Branding delivers world-class event branding and vinyl installations for luxury, retail, and corporate clients across the UK and Europe.
Explore more at cubebranding.co.uk
